HOLLYWOOD, Fla. — April 7, 2026 — Hard Rock Bet today announced the official relaunch of its online Rewards Store, delivering a significantly upgraded experience for players looking to redeem their Unity Points across a wider range of rewards. The enhanced store went live today across all Hard Rock Bet markets and features a cleaner interface, sortable category navigation, and a dramatically expanded catalog that includes VIP event experiences, exclusive signed memorabilia, premium merchandise, and new In-App Rewards.
“This relaunch represents a meaningful step forward in how we reward our most loyal players,” said Zach Sold, Senior Vice President, Marketing & Engagement. “We set out to create a store where players can redeem their points for experiences they’re genuinely excited about, whether that’s front-row seats to a world-class fight or a signed piece of sports history, all seamlessly connected through the Unity by Hard Rock program. We’re making it easier than ever for players to engage however they choose and be rewarded wherever they play. The new interface makes it simple to discover what’s available, and this launch is just the beginning.”
The relaunched store features a new category navigation structure designed to streamline how players browse and redeem, replacing the previous layout with six intuitive categories: Featured, Bonuses, Merch, VIP Experiences, Hard Rock Live, and Hotels. The updated interface is cleaner and more user-friendly, with sortable categories and new iconography that make discovery seamless.
Redeem for VIP Experiences
Anchoring the new VIP Experiences category is a lineup of some of the most coveted events on the sporting calendar including the biggest events of the summer across auto racing, international soccer, and baseball. Players can also redeem points for tickets to upcoming Hard Rock Live performances, with a curated launch lineup including Foreigner 4 featuring Lou Gramm (April 22), Chris Tucker (April 25), Bill Burr (May 15), BUSH (May 12), Keith Urban (May 29), Gabriel Iglesias (July 10), and Lionel Richie (July 24).
The expanded merchandise catalog introduces a range of Hard Rock Bet-branded apparel and one-of-a-kind collectibles. Signed memorabilia highlights include helmets autographed by seven Miami Hurricanes Hall of Famers, signed footballs, and a Michael Irvin signed championship belt.
Profit Boost Tokens
The relaunch also introduces a new suite of Profit Boost Tokens available directly in the store, giving players more ways to enhance their wagering experience. Offerings include a 10% Profit Boost (up to $10 and $25) and 20% Profit Boost tiers at $10, $25, and $50. New Bonus Spins are also now available in-store for players in iCasino jurisdictions.
The Hotels category continues to expand, with additional Hard Rock Hotel & Resort properties being added to give players more options for redeeming points through the Unity by Hard Rock program. Unity by Hard Rock, the brand’s acclaimed loyalty program, enables users to earn and redeem rewards across digital play and participating Hard Rock locations worldwide.
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