Hollywood, Fla., and New York, April 29, 2026 — MLB Players, Inc. and OneTeam Partners today announced the official launch of MLB player imagery within the Hard Rock Bet platform, as part of a new long-term licensing agreement with Hard Rock Digital that designates Hard Rock Bet as an officially licensed sportsbook of MLB Players, Inc. The integration brings MLB player name, image, and likeness directly into the core of the betting experience across Hard Rock Bet’s digital and retail platforms throughout North America.
With the 2026 MLB season underway, player headshots are live across the app, embedded within player profiles and prop betting markets. The addition makes the platform more intuitive, visually engaging, and easier for fans to navigate. The partnership also enables Hard Rock Bet to extend MLB player IP across its broader product and marketing ecosystem, from digital experiences to retail sportsbooks, expanding visibility and placing players more directly at the center of the fan experience.
“We are proud to partner with MLB Players, Inc. and OneTeam to bring official MLB player content to Hard Rock Bet,” said Mike Primeaux, Hard Rock Digital Executive Managing Director & Chief Operating Officer. “The power and authenticity of player NIL will play a critical role in elevating our product experience and strengthening fan engagement throughout the season.”
“Fans connect to athletes,” said Evan Kaplan, President of MLB Players, Inc. “As sports betting continues to evolve, the experience is shifting from a screen full of odds to something more recognizable, more intuitive, and closer to the game itself. This partnership with Hard Rock Digital ensures that connection is authentic, licensed, and reflective of the value MLB players bring to the game.”
The partnership was facilitated by OneTeam, the group licensing partner of MLB Players, Inc.
“What you’re seeing is the shift from information to identity,” said Frank Arthofer, President, OneTeam. “Player IP is no longer an add-on in this space. It’s becoming foundational. When you build around the athlete, like Hard Rock Digital, you create a product that feels closer to the game itself. That’s where this is going.”
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