HOLLYWOOD, Fla. — October 2, 2026 — Your bet hit. Your Survivor pick survived. The only problem? You spent three hours rooting for a team you hate. And now you feel dirty.
Enter Rival Rinse.
Hard Rock Bet today launched a limited-edition collection of football-shaped soaps for fans suffering from temporary, bet-induced lapses in team loyalty. Created in partnership with 72andSunny New York, Rival Rinse lets fans celebrate the win, wash away the guilt and return to their true colors by Monday morning.
The concept was initially inspired by Hard Rock Bet’s $2 Million NFL Survivor Contest, a free-to-enter competition for eligible Florida players beginning this Sunday for Week 4. Each week, entrants must pick one NFL team to win and cannot use that team again. That can leave fans facing an uncomfortable choice: back a bitter rival or risk elimination. Rival Rinse was made for precisely that moment.
“I played for Dallas, so believe me, I know rivalries, and there are some teams you just do not root for,” said Pro Football Hall of Famer and Hard Rock Bet ambassador Michael Irvin. “But sometimes a bet or a Survivor pick puts you in a tough spot. Make the smart pick, get the win, and let Rival Rinse wash away the betrayal. Then get back to where your loyalty belongs.”
The Scents
The Rival Rinse collection features scents inspired by football cities and their unmistakable local flavor. Examples include:
- Miami Spice: Cafecito with hints of Havana winds
- Tampa Bathe: Oak cask with hints of swashbuckling
- DUUUVALATHER: Tropical citrus with hints of saltwater breeze
- Sudway: New York slice with hints of bodega
- Brotherly Scrub: Philly cheesesteak with hints of liberty
- America’s Clean: Smoky mesquite with hints of rodeo
While Supplies Last
The Rival Rinse collection will be available in limited quantities through the Hard Rock Bet Rewards Store which is accessed through the Hard Rock Bet app. Available while supplies last.
“Football fans sometimes find themselves in the uncomfortable position of rooting for a team they’d normally never support because there’s something riding on the game,” said Lauren Varnas, Vice President of Brand Marketing at Hard Rock Digital. “Rival Rinse is a fun way to embrace that tension. Make the pick, celebrate the win, and then wash off the rival stink so you can get back to rooting for the team you actually love.”
“With Rival Rinse, we wanted to acknowledge a tough bettor truth, which is, sometimes you have to root against your favorite team,” said Geno Burmester, Group Creative Director, 72andSunny New York. “So what better way to get rid of that feeling of betrayal than by physically washing it away with a unique scent that reminds you of your true fandom? That contradiction became the inspiration, and we’re grateful to Hard Rock Bet for being such a great partner in bringing this idea to life and going all-in on making actual soaps that give fans something tangible to enjoy. It’s not every day you get to make a soap that smells like Philly Cheesesteak and we are grateful for that opportunity.”
The campaign will come to life through a new launch film parodying the overly serious world of high-end fragrance advertising. After a fan celebrates a winning bet only to realize which team he just rooted for, Rival Rinse arrives as the only soap made to remove the stench of betrayal and restore your natural fandom.
Because what happens in the bet slip doesn’t have to follow you into Monday. Don’t let a good pick give you the postgame ick.
Offered by the Seminole Tribe of Florida in FL. Offered by Seminole Hard Rock Digital, LLC, in all other states. Must be 21+ and physically present in AZ, CO, FL, IL, IN, MI, NJ, OH, TN or VA to play. Terms and conditions apply. Concerned about gambling? In FL, call 1-833-PLAYWISE. In IN, if you or someone you know has a gambling problem and wants help, call 1-800-9-WITH-IT. In AZ, OH, & VA, call 1-800-MY-RESET.
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