The guest list for the Hard Rock Bet Party keeps getting bigger.
Metta. Michael Irvin. Ronaldinho.
After kicking off the Hard Rock Bet Party this fall with all-time greats spanning football, golf, boxing, and auto racing, Hard Rock Bet Sportsbook is reigniting the campaign with a new trio of icons including NBA champion Metta World Peace, Pro Football Hall of Famer Michael Irvin, Brazilian soccer legend Ronaldinho Gaúcho.
Created in partnership with 72andSunny New York, the Spring campaign debuts with “So Metta.” The :30 film features Metta alongside partygoers humorously debating what is — and isn’t — meta… or Metta. It’s self-aware, playful, and unmistakably Hard Rock. It’s all very meta.
The Hard Rock Bet Party is the physical manifestation of the sportsbook app itself—a world that brings together sports, culture, entertainment, and legendary athletes, and where every fan is invited to trade takes, place bets and celebrate the games they love.
“The Hard Rock Bet Party was built to be more than a campaign — it’s a brand world that mirrors the energy and community inside our sportsbook app,” said Lauren Varnas, Vice President of Brand Marketing at Hard Rock Digital. “After a strong debut in the fall, we’re expanding our universe with new sports icons and cultural moments, keeping the momentum going into spring and summer.”
“We’re excited for Season 2 of The Hard Rock Bet Party, featuring Metta World Peace, Michael Irvin, and Ronaldinho for the Spring campaign, directed by Tony Yacenda,” said Geno Burmester, Group Creative Director, 72andSunny New York. “From the start, the idea was to create a world fans could step into — one where the excitement of sports and Hard Rock live side by side. This next chapter brings even more legends into that universe and keeps expanding the party in a way only Hard Rock Bet can.”
“The Playmaker only shows up for the biggest stages and the brightest lights, and baby, the Hard Rock Bet Party is the place to be! I am fired up to be joining legends like Metta and Ronaldinho to keep this party jumping. We’re expanding the universe this season, and I’m finding out the energy is just as legendary whether you’re talking football or fútbol. There is nothing like getting in on the action as it happens and seeing those legendary plays happen in real-time!” said Michael Irvin.
Join The Party
Fans can join the Hard Rock Bet Party anytime on the Hard Rock Bet Sportsbook app, one of the top-rated platforms in the market with a 4.9-star rating in the App Store. The app delivers an easy-to-use player experience, fast deposits and withdrawals, and parlay-able wagering across major professional, college, and fan-favorite sports. Players also receive valuable rewards — including bonus bets and parlay insurance through weekly Legendary Reward Drops — and benefit from full integration with Unity by Hard Rock, allowing them to earn and redeem points toward merchandise, concerts, dining, and hotel stays at participating Hard Rock properties worldwide.
Offered by the Seminole Tribe of Florida in FL. Offered by Seminole Hard Rock Digital, LLC, in all other states. Must be 21+ and physically present in AZ, CO, FL, IL, IN, MI, NJ, OH, TN or VA to play. Terms and conditions apply. Concerned about your gambling? In FL, call or text 1-833-PLAYWISE. In IN, if you or someone you know has a gambling problem and wants help, call 1-800-9-WITH-IT. In AZ and OH, call 1-800-MY-RESET.
GAMBLING PROBLEM? CALL 1‑800‑GAMBLER (CO, IL, MI, NJ, TN, VA)
