The Super Bowl may be over, but Hard Rock Bet is keeping the energy alive.
Following the debut of its latest ad campaign, “I Bet I Will Survive,” Hard Rock Bet has officially released the full version of the campaign’s song on Spotify and Apple Music. The track gives sports fans a new anthem to power through the post-Super Bowl blues.
A Post-Super Bowl Anthem for Sports Fans
For many fans, the end of football season brings a familiar feeling. The excitement of weekly matchups, playoff drama, and the Big Game suddenly gives way to a long offseason. Hard Rock Bet’s new campaign leans into that moment – and flips it.
“I Bet I Will Survive” puts a playful spin on Gloria Gaynor’s iconic hit “I Will Survive,” transforming the classic breakup anthem into a rallying cry for sports fans adjusting to life after football. Instead of mourning the end of the NFL season, the message is simple: basketball, hockey, and other major sports are just heating up.
Fans who connected with the ad can now stream the song anytime, add it to playlists, and share it across social platforms. The move transforms what began as a commercial into a repeatable, shareable brand moment – one designed to live well beyond a single week of media impressions.
Hard Rock Bet Embraces Year-Round Sports Betting
While the Super Bowl is the biggest sporting event in the U.S., the sports calendar doesn’t slow down. The NBA season is entering its most competitive stretch, international soccer continues across major leagues, baseball season is gearing up, and March Madness is right around the corner.
By launching “I Bet I Will Survive” on streaming platforms, Hard Rock Bet reinforces its position as a year-round sports betting brand – one that stays connected to fans long after the final whistle of the NFL season.
Where to Stream ‘I Bet I Will Survive’
“I Bet I Will Survive” is now available on:
- Spotify
- Apple Music
By launching the track across leading music platforms, Hard Rock Bet has created more than an advertisement – it has created a soundtrack for the sports offseason. The upbeat tone and recognizable melody invite fans to embrace the transition rather than mourn it.
With football season over, Hard Rock Bet is reminding fans that there’s always another game, another moment, and another reason to keep the party going.
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