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No More Betting Inside Your Head: Sports Betting is Now Legal in Florida

December 7, 2023

‘You Did It, Florida!’ Statewide Marketing Campaign Debuts Today.

The enthusiasm for sports betting in Florida has been felt for years – lighting up group text chains, buzzing on social media, and fueling banter among friends. That loud, outspoken passion for sports betting inspired our first Florida ad campaign – ‘You Did It, Florida’ – an anthem celebrating both Florida sports bettors and the legalization of Hard Rock Bet in the state. 

The campaign debuts statewide Thursday — the same day as online and in-person sports betting officially launch in Florida — with a 60-second hero spot, along with 30-second and 15-second versions across tv, radio, and digital.

With a true Hard Rock vibe, the campaign has the look and feel of a music video, and is set to an original sound track — appropriately titled “Legal in Florida.” The spots open on representative groups of Floridians frustrated over their lack of access to legal sports betting. Upon learning that Hard Rock Bet is now legal in the state, Floridians of all walks of life come together in spontaneous celebration that becomes a full-on party down main street.

The campaign for ‘Florida’s Sportsbook’ was filmed with local Florida-based actors along with members of the Seminole Tribe of Florida, and was shot in Pompano Beach and directed by Jason Koenig in partnership with Anonymous Content. 

So sing it with us — “Hard Rock Bet is legal in Florida” — and be sure to check out the highly rated experience now on the Hard Rock Bet app, online at HardRock.bet, and in-person at all six Seminole Casinos.


Offered by Seminole Hard Rock Digital, LLC. Must be 21+ and physically present in AZ, FL, IN, NJ, OH, TN or VA to play. Terms and conditions apply. In IN, if you or someone you know has a gambling problem and wants help, call 1-800-9-WITH-IT. In AZ call 1-800-NEXT-STEP or text NEXTSTEP to 53342. In FL, call 1-888-ADMIT-IT.