HOLLYWOOD, Fla. — October 7, 2026 — Hard Rock Digital today announced that Hard Rock Bet has become the presenting sponsor of “Wingmen with Matthew & Brady Tkachuk,” the podcast hosted by Florida Panthers forwards Matthew and Brady Tkachuk and produced by Wave Sports & Entertainment.
Headquartered in Hollywood, Florida, Hard Rock Digital has built its brand around a strong connection to the communities it serves. The partnership brings together a South Florida-based brand and two athletes who now call the region home, creating an authentic connection with local sports fans while reaching hockey audiences nationwide.
The sponsorship also builds on Hard Rock Bet’s existing partnership with the Florida Panthers, extending the brand further into the fabric of hockey fandom in Florida. New episodes of “Wingmen” are released weekly on YouTube and major podcast platforms. Hard Rock Bet branding will be integrated into the show’s key art, on-air mentions and social promotion across the show’s channels.
A Shared Connection in South Florida
“South Florida is home to Hard Rock Digital, and it’s now home to Matthew and Brady, too,” said Lauren Varnas, Vice President of Brand Marketing at Hard Rock Digital. “That shared connection gives this partnership a level of authenticity that resonates with local sports fans. “Wingmen also gives us an opportunity to reach a national, hockey-focused audience through one of the sport’s most popular media platforms”
“Hard Rock is such a big part of South Florida, so we’re really excited to have Hard Rock Bet supporting ‘Wingmen,’” said Matthew Tkachuk. “It feels like a great fit for us and for the show.”
“Hard Rock Bet understands the fans and the sports culture down here,” said Brady Tkachuk. “We’re pumped to have them as part of what we’re building with ‘Wingmen.’”
As part of the partnership, Hard Rock Bet branding will also appear on-site as the show relocates production to a dedicated studio at the Baptist Health Iceplex in Fort Lauderdale.
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