Hollywood, FL – [September 3rd, 2025] – Hard Rock Bet Sportsbook today announced a major partnership with The Volume, the leading sports and culture media company founded by Colin Cowherd. The agreement makes Hard Rock Bet Sportsbook the presenting sponsor and exclusive sportsbook partner across The Volume’s network of top-trending podcasts, YouTube shows, and social platforms.
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The partnership combines Hard Rock Bet’s rapidly growing and top-rated sports betting platform with The Volume’s industry-leading lineup of sports and entertainment content. Through this collaboration, fans will experience integrated betting insights, custom content, and exclusive activations across The Volume’s 20+ shows and social channels — highlighted by The Herd and The Colin Cowherd Podcast. Highlights include:
- Exclusive Integration: Hard Rock Bet Sportsbook branding will be featured across all Volume podcasts and YouTube episodes, including live odds, sponsor mentions, and studio programming.
- Collaborative Development: Creation of new shows and original video content, including on-site production at tentpole sporting events.
- Custom Content: Dedicated sports betting segments with top hosts.
- Social Media Collaboration: Exclusive branded content creation by Volume talent for promotions, picks, and tentpole events.
- Live Events and Omnichannel Activations: Live shows at Hard Rock casinos and events including watch parties, tournaments, and exclusive experiences for Hard Rock Bet players.
- Special Events: Volume talent-led ‘money can’t buy’ experiences for Hard Rock Bet players on-site at tentpole sporting events.
“Hard Rock Bet is more than a sportsbook – it’s an entertainment platform. By teaming up with The Volume, we’re seamlessly connecting the digital and real-world experiences for our players, through exclusive insights from some of the biggest names in sports, integrating betting content with omnichannel activations, and live shows that bring fans closer to the action,” said Edward Hartman for Hard Rock Bet.
Colin Cowherd, Founder of The Volume, added:
“The Volume has always been about delivering smart, authentic conversations for sports fans. Partnering with Hard Rock Bet allows us to take that to the next level – integrating betting, content, and live experiences in ways that feel natural, entertaining, and fresh.”
With 4.9 stars in the App Store, Hard Rock Bet Sportsbook is one of the top-rated platforms in the market with an easy-to-use player experience, fast deposits and withdrawals, and parlay-able wagering on major professional, college, and fan-favorite sports like football, basketball, ice hockey, baseball, soccer, tennis, golf, and more. Hard Rock Bet provides players with valuable rewards like bonus bets and parlay insurance through its weekly Legendary Reward Drops and is fully integrated into Unity by Hard Rock, giving players the opportunity to earn and redeem points towards merchandise, concerts, food and beverage, and hotel stays at participating Hard Rock properties worldwide.
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