HOLLYWOOD, Fla. – July 22, 2026 – The Miami Marlins and Hard Rock Bet, the only place to legally bet on sports in Florida, today announced a new multi-year partnership that names Hard Rock Bet the Official Sportsbook of the Miami Marlins, bringing together two brands deeply rooted in South Florida’s sports and entertainment landscape.
The partnership will deliver exclusive promotions, premium experiences, original content, and integrated activations at loanDepot park and across Marlins digital and broadcast platforms. Beginning in August, eligible fans ages 21 and older attending Marlins home games can take advantage of a special Grand Slam promotion, unlocking a Bonus Bet in the Hard Rock Sportsbook app whenever the Marlins hit a grand slam.
“As the sports betting landscape continues to evolve, Hard Rock Bet represents foundational innovation and leadership which we are excited to welcome to our Marlins family of partners”, said Robert Gelman, Miami Marlins Vice President of Partnership Development & Marketing. “This partnership will deliver exciting rewards and experiences to Marlins fans and Hard Rock Bet players, along with unique content around the team and our games which fans will want to engage with.”
“South Florida is our home, and the Marlins are at the heart of this community – making this partnership a natural fit for Hard Rock Bet,” said Lauren Varnas, Vice President of Brand Marketing at Hard Rock Digital. “Through exclusive experiences, in-game features, and engaging digital content, we’re creating new ways for Marlins fans to connect with the action all season long.”
The collaboration brings together two organizations focused on delivering memorable entertainment experiences while creating new ways for fans to engage with Marlins Baseball throughout the year.
Hard Rock Bet will receive prominent branding throughout loanDepot park, including digital outfield signage and featured content on the MarlinsVision videoboard. Fans attending select Marlins’ home games will also have opportunities to access exclusive Hard Rock Bet offers through in-ballpark activations, while the partnership will feature Marlins.TV broadcast integrations, social media campaigns, fan promotions, hospitality experiences, and special access opportunities throughout the season.
A key element of the partnership will be Hard Rock Bet’s integration across Marlins.TV telecasts, where the brand will present live odds and promotional offers throughout the season, providing fans with timely insights and enhanced engagement opportunities throughout the broadcast experience.
Offered by the Seminole Tribe of Florida in FL. Offered by Seminole Hard Rock Digital, LLC, in all other states. Must be 21+ and physically present in AZ, CO, FL, IL, IN, MI, NJ, OH, TN or VA to play. Terms and conditions apply. Concerned about gambling? In FL, call 1-833-PLAYWISE. In IN, if you or someone you know has a gambling problem and wants help, call 1-800-9-WITH-IT. In AZ, OH, & VA, call 1-800-MY-RESET.
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