The Super Bowl is over, which means football season is over. Are you bummed? Heartbroken? Maybe…betrified?
Hard Rock Bet knows how much fans mourn the end of football season, which is why the brand is turning the week-after woes into a celebration for the next season of sports. Because we may be 200+ days out from the next football season, but there’s basketball, soccer, and more sports to look forward to.
‘I Bet I Will Survive’ gives Gloria Gaynor’s heartbreak anthem, “I Will Survive,” a comedic twist that serves as a rallying cry as football fans transition to the next sports season. In reality, the Hard Rock Bet party is just getting started once you leave your Big Game watch party.
“The end of football season always leaves fans feeling a little heartbroken, so we wanted to flip that emotion on its head and invite everyone to turn the offseason on with a high-energy, feel-good anthem” said Lauren Varnas, VP of Brand Marketing at Hard Rock Digital. “‘I Bet I Will Survive’ reminds fans that the fun doesn’t stop when the Super Bowl ends — it just shifts. There’s always another game, another moment, and another reason to keep the party going with Hard Rock Bet.”
“This is the kind of idea that only works if you truly understand fan culture. While everyone else fights to be louder during the game, this waits for the final whistle hangover and turns the end of football into the start of something new to love.” – Peter Hughes, Group Creative Director 72andSunny NY.
The campaign launched immediately post-game, capitalizing on the momentum of the most-watched sport event of the year. A 60-second spot and 30-second version will run regionally, with additional media buys on social and digital streaming. And for those who need to listen to it on repeat, it’s releasing on streaming platforms including Spotify, Apple Music, Amazon Music, Pandora, Tidal, and Soundcloud.
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