Hard Rock Bet Sportsbook Launches New “For You” Personalized Betting Hub

Hollywood, FL — December 17 – Hard Rock Bet Sportsbook today unveiled “For You,” a new in-app personalization hub that tailors the sports betting experience for each individual player based on their favorite leagues, teams, players, and betting history. The new feature continues Hard Rock Bet’s focus on enhanced personalization and making each players’ journey more relevant, engaging, and entertaining.
Accessible directly from the Hard Rock Bet Sportsbook home screen, the new “For You” experience includes:

• Favoriting & Favorite Events: Follow your favorite teams, players, and leagues and see all upcoming games tied to those favorites in one place.
• Mood Bets: Curated picks by “mood” — Chill, Skill, or Thrill — based on odds tiers and comfort level.
• Suggested Parlays & “Parlay or Pass”: Pre-built parlays inspired by your favorites, plus a swipe-based “Parlay or Pass” mechanic to quickly add or skip legs and build a bet slip in seconds.
• Because You Bet & Bets by Fans: Recommendations informed by your previous wagers and highlights of what other fans with similar interests are betting on.
• Your Trends: A personalized view of your own betting history, including the teams, leagues, and players you wager on most often.

“‘For You’ represents an exciting milestone in Hard Rock Bet’s continued investment in personalization and player-focused innovation, leveraging the power of data to tailor every player’s journey. From mood-based bets to personalized parlays and individualized trends, we’re creating a smarter, more connected experience that anticipates what our players want,” said Mike Primeaux, Executive Managing Director – Chief Operating Officer at Hard Rock Digital.

With 4.9 stars in the App Store, Hard Rock Bet is the highest-rated real money sports betting app in the United States. Hard Rock Bet is available for download via iOS and Android and can also be played on desktop via HardRock.bet.