ATLANTIC CITY, NJ – July 22, 2025 — Hard Rock Bet today announced the launch of a major redesign of the Hard Rock Bet Casino app lobby, introducing a dynamic user interface built to streamline navigation, personalize gameplay, and accelerate players’ game discovery. Utilizing Hard Rock Bet’s proprietary AI and machine learning, the new casino lobby provides a unique casino experience for every customer with a level of personalization that is unmatched in the industry. The key enhancements to the lobby experience include:
- Recommendations: The My Games widget displays recently played and favorite games in one convenient location, while a dynamic recommendation feature will provide real-time suggested titles based on the players’ preferences (ex. “because you just played…”).
- Streamlined Search: A new search bar lets players locate any title quickly, while the horizontal category menu simplifies browsing by game type. The addition of a Top 10 search showcases the most popular games among players.
- Game Information: All games now feature a helpful line of context about the title as well as the ability to preview gameplay with integrated video widgets for select games. A long press of any game icon will also reveal related and suggested titles.
- Easy-To-Find Promotions: Slimmer banners will showcase the latest bonuses and promotions, and vertical widgets will ensure players are updated on the latest progressive jackpots and marketing offers.
“Using our proprietary AI and machine learning technology, we’ve refined our personalization algorithms over the past eighteen months and created a personalized experience that is unmatched in our industry, blending smart design with player-focused innovations. We’re incredibly proud of the new lobby, it’s intuitive and synced to players’ journey, making it faster to find your favorite games and smarter at recommending new experiences and relevant games – all with a sleek interface. With a top-rated platform, thousands of games, fair and valuable promotions, and local 24/7 customer support, we’ve built an unrivaled, player-first casino experience,” said Mike Primeaux, Executive Managing Director – Chief Operating Officer.
3,100 Games, 4.9 Stars in New Jersey
Hard Rock Bet Casino offers more than 3,100 games in its New Jersey online casino, which is one of the top-rated platforms with 4.9 stars in the App Store and 4.7 stars in the Google Play Store. With weekly Legendary Reward Drops and its integration with Unity by Hard Rock, Hard Rock Bet has created a connected entertainment experience with unparalleled value, benefits, and omnichannel opportunities for players.
The new Casino lobby can be explored by downloading Hard Rock Bet Casino in the App Store or Google Play Store, and more information can be found at HardRock.bet.
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