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Genius Sports x Hard Rock Bet

Hard Rock Bet Sportsbook has expanded its long-term partnership with Genius Sports Limited to bring market-leading official data, trading and marketing solutions and its ground-breaking BetVision product to the nation’s top-rated betting app.

Genius Sports has worked in partnership with Hard Rock Bet Sportsbook since 2021, providing the highest quality official data and pinpoint trading solutions across top tier leagues globally including the NFL, Premier League, Serie A, European Leagues, Liga MX and more.

Ahead of the new NFL season, Hard Rock Bet Sportsbook will be able to provide its players with Genius Sports’ first-of-its-kind BetVision streaming solution. BetVision is the world’s first immersive live betting product, operating across the NFL and global soccer leagues including Serie A.

Hard Rock Bet Sportsbook players will now have access to real-time stats, augmented viewing options, and an integrated betslip from a single interactive player, giving fans a new way to enjoy the sports they love.

Under the terms of the expanded partnership, Hard Rock Bet Sportsbook will also deploy BetVision’s new ‘Touch to Bet’ capability on the NFL games, allowing users to immediately access player stats and betting markets in real-time by simply tapping on a player during live games. For example, a player can click on the quarterback, bet on their total passing yards for that game, and then track how that wager is progressing, all without having to leave the livestream or navigate to a different platform.

Through its proven advertising technology, Genius Sports will also help Hard Rock Bet Sportsbook to attract, engage and retain bettors throughout football season.

“Sports fans don’t just want to watch — they want to engage, interact, and be part of the action,”

Matt Primeaux for Hard Rock Bet added:

“This expanded partnership with Genius Sports and the addition of BetVision will help us deliver a dynamic, more entertaining experience for every player on our top-rated app.”

Sean Conroy, Executive Vice President, North America at Genius Sports:

“By providing Hard Rock Bet Sportsbook with the highest quality official data and immersive live viewing modes across the world’s biggest sports leagues, Genius Sports is supercharging the live betting experience.”

“We’re excited to roll out the latest version of BetVision across the NFL as well as Serie A, providing a compelling platform for fans to watch and bet every game.”

Genius Sports is the NFL’s exclusive distributor of real-time, official play-by-play statistics, proprietary Next Gen Stats (“NGS”), and official sports betting data feeds for global sports betting operators and media companies. As the exclusive partner to Football DataCo, Genius Sports also provides the fastest, most accurate data for over 4,000 games per season across all levels of UK football, including the Premier League.

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