Hard Rock Bet Joins Hard Rock International in Supporting PINKTOBER®

October is here – bringing MLB Postseason drama, the heart of the NFL season, and of course, Halloween. But at Hard Rock Bet, the most important spotlight this month shines on PINKTOBER®, Hard Rock International’s annual campaign to support breast cancer awareness and research.

This year marks the 26th anniversary of PINKTOBER, and Hard Rock Bet is proud to join the campaign. Throughout October, we’ll make a donation to the Hard Rock Heals Foundation® for every new player who joins our top-rated app. In addition, players will see pink accents on select live casino games (New Jersey only) to raise awareness for the campaign in partnership with Playtech.

A Global Movement for a Critical Cause

PINKTOBER unites the entire Hard Rock family – from Cafes, Hotels, and Casinos to online gaming – to raise funds and awareness throughout October. Across the globe, guests and fans can take part through:

• Limited-edition merchandise and themed events
• Charitable dining, gaming, and entertainment experiences
• Exclusive PINKTOBER activities and initiatives worldwide

Proceeds from these efforts benefit the Hard Rock Heals Foundation®, which has donated more than $13 million to breast cancer research and related causes since PINKTOBER began.

How Guests Can Support

Beyond playing with Hard Rock Bet, guests can show support through:

• The Unity™ by Hard Rock Mastercard®
• Purchasing the STRONGER TOGETHER pin, which also supports Indigenous communities
• Participating in exclusive PINKTOBER events and campaigns worldwide

Together, we’re stronger. Join us this October as we stand united in the fight against breast cancer with Hard Rock’s PINKTOBER campaign.